TL;DR

“Creative in Business: On the Air” is a guide for entrepreneurs looking to leverage podcasts and radio shows to grow their creative businesses. It emphasizes the excitement and benefits of hosting your own show, whether it be a podcast or a traditional radio format. Through firsthand experience, the host shares valuable insights derived from both successful moments and missteps.

Key Takeaways:

• Understanding the motivations for starting your own podcast or radio show.
• Comparison of podcasting/radio against traditional marketing methods, highlighting unique benefits.
• Exploration of different show formats with their respective pros and cons.
• Overview of the four essential design stages that contribute to producing successful shows.
• Essential tools and resources needed to set up a show effectively.